Just got back from the eye doctor, and, alas, he didn’t tell me what I wanted to hear. Ever happen to you?
Last time I was at the eye doctor, at the beginning of 2012, it was after a LASIK operation. I got the happy news that I had 20/20 vision. Today another eye doctor told me I need specially-coated computer glasses to reduce eyestrain.
What I noticed the most about this eye doctor was not his examination, which seemed perfectly competent. It wasn’t his practice, either, which looks completely new and all spiffed up. No, what I noticed was that he was rude to his employees.
That bugs the crap out of me.
It doesn’t meet my need for respect when doctors, dentists, and the like act all friendly to their patients, but make cutting remarks to their helpers. I feel like how you treat one person is how you treat everyone.
I could go all marketing guru here and mention that being rude to employees is bad for your brand. After all, should someone ask me about the eye doctor, what I’ll tell them is: he seems competent, but he’s rude to his employees.
So my super special marketing tip for today: be nice to people. But the problem is that I can’t help people with the “being an asshole” issue.
Here’s what I can help you with: building a foundation for growth. Get the details in this excerpt from my upcoming book, Automate or Die.
The excerpt includes these sections:
- Change This… Or Your Marketing Will Never Work
- Signs Your Brand Is Killing Your Business
- The Components of an Automation-Ready Brand
- Identify Your Perfect Clients
- Reveal the Results Your Clients Get
- What Prospects Really Care About
- The Ultimate Small Business Differentiator
Be forewarned: this is a draft, so the contents may change by the time Automate or Die is published. Let me know what typos you find—my editor has not reviewed this draft yet.
I’m looking forward to hearing back from you about which parts jumped out at you and which parts need more clarification. I’m writing Automate or Die for you!